From the monthly archives:

February 2006

That Which Does Not Kill Me Makes Me Stranger

A good article from the New York Times (usual annoying login required) about Slovenian Jure Robic, who rides (and wins) the roughly 3000 mile Race Across America bicycle race (RAAM) with support from his friends from the Slovenian army. RAAM is the ultimate ultra endurance race in cycling. The goal of RAAM is to make it across the country as fast as possible, usually within nine or ten days. Sleeping is not really part of the picture. You need a good support team to follow you on RAAM, to help you get through it. Because on RAAM its both about the physical ability to make it through 3000 miles, but also about mental stamina. Jure Robic, apparently, goes kind of nuts.

‘What Jure does is frightening. Sometimes during races he gets off his bike and walks toward us in the follow car, very angry.’’

What do you do then?

Petek glances carefully at Robic, standing a few yards off. ‘‘We lock the doors,’’ he whispers.

The craziness is methodical, however, and Robic and his crew know its pattern by heart. Around Day 2 of a typical weeklong race, his speech goes staccato. By Day 3, he is belligerent and sometimes paranoid. His short-term memory vanishes, and he weeps uncontrollably. The last days are marked by hallucinations: bears, wolves and aliens prowl the roadside; asphalt cracks rearrange themselves into coded messages. Occasionally, Robic leaps from his bike to square off with shadowy figures that turn out to be mailboxes. In a 2004 race, he turned to see himself pursued by a howling band of black-bearded men on horseback.

‘‘Mujahedeen, shooting at me,’’ he explains. ‘‘So I ride faster.’’

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Eric: Nooooo!!! I hate this software! It sucks so hard! It has different keybindings for cut and paste! And if you click things in the wrong order it makes it so you can’t edit the slide and you just have to delete it!
Laura: That sounds…kind of non-optimal.
Eric: No shit!

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Dr Myers (of pharyngula) went to see Underworld: Evolution and reviewed it over on his blog. It is brill.

I saw the movie Underworld: Evolution last night. Stop looking at me like that—it was research. It has the word ‘evolution’ in the title, doesn’t it?

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I’m not sure what’s cooler, that there’s a searchable database of indexed Calvin and Hobbes comics, or that is hosted at transmogrifier.org.

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Chiquita is rolling out a line of banana products to convenience stores. The new bananas will be single-serve, and packaged for freshness.

“Wait,” you may be thinking. “Bananas ALREADY ARE single serve and packaged for freshness.”

Ah, but you see, if you sell an individually packaged banana, you can charge a buck for it. Sell a bunch of naked bananas in the store and you have to charge much less. Its brilliant, really.

I was lying awake thinking about this last night, and I came to the conclusion that this is really a huge triumph of marketing. No longer do marketers need to be satisfied with convincing us to pay more for products based on questionable mythic properties (buy this beer and get laid, etc). Now they are managing to get us to pay more for features that the product grows with all on its own.

Its completely brilliant, really.

(I got it from Slashfood.)

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